In 12 months: 144 senior buyers, 46 opportunities, $23M of pipeline.
ElevenLabs is already scaling fast: a $22B valuation, enterprise at 55% of revenue, Singapore data residency live. New AEs and solutions engineers are only as productive as the meetings they walk into.
Every voice AI and CX vendor selling to the same heads of CX and digital runs the same outbound: AI-written InMails, webinar invites, conference booths. It doesn't land. A peer-led room does.
NO BS is that engine. We convene Director, VP and C-level CX, digital and AI leaders in Singapore, Malaysia and Indonesia, timed around ElevenLabs' own momentum, then convert them into named pipeline in your CRM. $10K a month.
Your buyers: 6,635 senior CX, digital and AI leaders (Singapore, Malaysia, Indonesia)
Projections
The fundamentals
The program at a glance
What you get
Target list. Named CX, digital and AI leaders at large private enterprises and government agencies, by market and industry.
The access. Small, senior, in-person rooms co-led by ElevenLabs and NO BS, on running voice agents in real customer conversations.
Meetings. Qualified 1-on-1s, tracked by name and stage in your CRM.
Reporting. A live dashboard of all activity, plus weekly progress meetings.
Why it works
Warm start. We've run this motion for an AI platform before: 30 meetings with AI founders and CTOs for ByteDance's BytePlus, 5 to POC.
The model. Give before you take: senior access peers can't reach on their own.
Validated. Proven with senior enterprise leaders across the region, see the proof.
Conversion. 70% of participants to 1-on-1s; 40% of those to CRM opportunities.
Scale. 6,635 senior buyers across three markets.
Why it's low risk
Cost. $10K per month for twelve months.
Payback. The nine projected new logos are worth ~$4.5M in signed two-year contract value, ~37.5× the $120k first-year fee, before expansion.
Phased. Singapore first, then Indonesia and Malaysia.
Transparent. Every name, stage and week visible, nothing in a black box.
Voice agents are easy to demo and hard to sign. The deal gets decided by a few senior people.
At a bank, insurer or telco, the call sits with the head of CX, digital or AI. That small group is pitched constantly and answers very little cold outreach.
A regional build-out also has to cover three markets at once. Steady senior outreach is what a hiring-and-launch year runs short of.
Why are these rooms hard to reach?
Every vendor wants the same meeting
CX and digital leaders get pitched AI agents by platforms, hyperscalers and startups every week. Another demo blends in. A peer conversation on real deployments does not.
Regulated buyers move on trust
Banks and insurers weigh data residency, security and compliance before a pilot. Singapore data residency answers the first. Trust in the people behind it is built face to face.
A build-out needs pipeline on day one
New AEs and solutions engineers are only as productive as the meetings they walk into. Named, warm senior pipeline has to exist before they ramp.
Give before you take.
Behind every senior enterprise voice AI deal that closes in this region is a high-level peer-to-peer relationship. You can't build that relationship by making asks, you need to offer something of value first.
Spearfish in a small elite pond, not hit-and-hope
Decision making in APAC is top heavy. A dozen of the right people in an intimate setting beats a thousand badge scans.
Reach out like a peer
A real message from a real peer, about something they care about. Not InMail, not AI-slop emails, definitely not cold calls.
Ride ElevenLabs' own momentum
Its Singapore events, the Eleven v4 launch, Singapore data residency and customers like Scoot, Atome and Funding Societies are built-in credibility. Time the room around them, and the invite carries ElevenLabs' own momentum, not a cold ask.
Offer something they want, not something you want to give
A real conversation on real issues with real peers. Not whitepapers, webinars or demos.
Share your point of view
Project credibility through your point of view, told through stories, experience and insight. No slide decks.
Earn the 1-on-1, never demand it
You've built credibility, authority and goodwill before your ask. The follow-up is more organic and more to-the-point because they already know and respect your point of view.
This isn't theoretical. We convene the exact senior rooms, then convert them.
Our playbook is seat-agnostic: convene the senior people you need to reach into a room they actually want to be in, then convert. Here is that motion working across clients, industries and geographies, including with AI founders and CTOs on a technical product. It is the same motion we would run for ElevenLabs with CX, digital and AI leaders.
Proof point
ByteDance: outbound to AI founders and CTOs
Who we did it for: ByteDance's BytePlus AI product. A direct, peer-to-peer outbound motion, no event, straight into the calendars of founders, CEOs and CTOs at AI and technology companies.
The ICP in the room: technical senior buyers evaluating an AI platform. 30 meetings in 3 months, 5 progressing to POC.
Why it maps to ElevenLabs: an AI product sold peer to peer to senior technical buyers, converted to real pipeline. The same play opens pipeline with CX, digital and AI leaders across Singapore, Malaysia and Indonesia.
Who we met:
More proof points
Integrate: CEO dinner event in Singapore
An evening for B2B marketing leaders, co-hosted with the CEO of Integrate, on the revenue impact of trusted marketing data. View the post on LinkedIn ↗
In the room:
Serious Fluence: creator marketing lunch in Singapore
We co-hosted the lunch with their CEO, Prem, on the future of creator marketing. See the post on LinkedIn ↗
In the room: 9 senior marketing leaders from named target companies, 70% converted to 1-on-1 meetings, 40% of those to a CRM opportunity. Same mechanic, different seat.
Serious Fluence: Creator marketing lunch in KL
A private lunch in Kuala Lumpur, co-hosted with the CEO of Serious Fluence, for B2C marketing leaders, on creator marketing. View the post on LinkedIn ↗
In the room:
Gimmefy: Brand marketer lunch in Singapore
A lunch event in Singapore, co-hosted by the CEO of Gimmefy, for brand marketers navigating the shift to AI. View the post on LinkedIn ↗
In the room:
Your buyers: senior CX, digital and AI leaders in the private sector and government, across Singapore, Malaysia and Indonesia.
Two segments: private sector and government. The industries are the filters on ElevenLabs' own customer stories page. Legal is left out: 24 buyers.
| Segmentby where the buyer sits | Singapore | Malaysia | Indonesia | Total |
|---|---|---|---|---|
| GovernmentGovernment administration | 153 | 51 | 195 | 399 |
| Private sector | 1,890 | 1,062 | 3,284 | 6,236 |
| Financial servicesBanking, insurance, financial services | 984 | 603 | 2,275 | 3,862 |
| TechnologyTechnology, information and internet; software development | 651 | 190 | 512 | 1,353 |
| TelecomTelecommunications | 75 | 167 | 223 | 465 |
| E-commerce and retailRetail | 53 | 56 | 172 | 281 |
| Healthcare and life sciencesHospitals and health care, pharmaceutical manufacturing | 127 | 46 | 102 | 275 |
| Total | 2,043 | 1,113 | 3,479 | 6,635 |
Methodology. LinkedIn Sales Navigator, November 2026. Titles: customer experience, customer service, customer success and contact centre heads; digital transformation, Chief Digital Officer, CTO, CIO, Chief Customer Officer, Chief AI and Data Officers, Head of AI, Head of Data. Each cell counts people who currently hold one of those titles, at Director level or above, at companies with 201+ employees, in that industry and based in that country. It counts the seat, not anyone whose profile mentions AI. Private sector is the five industry rows: LinkedIn's Banking, Insurance and Financial Services; Technology, Information and Internet and Software Development; Telecommunications; Retail; Hospitals and Health Care and Pharmaceutical Manufacturing. Legal (Law Practice and Legal Services, 24 buyers) is excluded. Government is Government Administration only, so public hospitals, universities and state-owned companies sit in the private rows. Every cell is an exact count, under LinkedIn's display cap. These are indicative, profile-weighted counts, not a census. Thailand, the Philippines, Vietnam and North Asia are not included. Named, de-duplicated target lists are built on kickoff.
Sequence. Singapore first (2,043 buyers, where the team sits), then Indonesia (3,479, the largest pool) and Malaysia (1,113).
Where we'd start, and how fast.
The ICP puts a real number on it: 6,635 senior buyers in three markets. Here is the sequence.
How we'd phase it across 12 months
Phase 1 (0-3 months): Singapore, where the team sits. Outreach rides ElevenLabs' own launches and events.
Phase 2 (3-6 months): Indonesia (3,479 buyers, the largest pool) and Malaysia (1,113, close enough for in-person rooms), each worked as its own track.
Phase 3 (6-12 months): Deepen every market as results land, starting with financial institutions. Add Thailand, the Philippines and Vietnam if the first nine months earn it.
Within each phase, the motion:
- Find the right peopleBuild the named list from the ICP: the exact CX, digital and AI leaders worth a room.
- Reach out like a peerReal messages from real people to the few who matter, not a sequence tool running on its own.
- Convene the roomSmall, senior, co-hosted sessions on running voice agents in real customer conversations, in the languages customers speak.
- Earn the 1-on-1Every room converts into named 1-on-1s, and we sit in every meeting that matters.
- Live trackingDashboards on activity, conversion and deal progression in your CRM, so you always see the pipeline.
- Weekly updates with usA standing weekly check-in where we walk the numbers together and agree the next moves.
What the program is worth, in your terms.
NO BS takes full accountability for the top of this funnel. The defaults below reflect what we typically see, but move the sliders to your own numbers to get a real view of what this NO BS x ElevenLabs collaboration could produce.
Default sliders reflect our working estimate over 12 months: 18 rooms × 8 senior buyers is about 144 reached, 80% to a real 1-on-1 (115), 40% of those to a sales opportunity (46), about a 20% win rate on close (9). At a $500,000 average TCV ($250,000 ACV on two-year deals) that is $23.0M in pipeline and $4.5M of signed contract value, roughly 37.5× the $120k in first-year fees, before any account expansion. Move the sliders to your own numbers.
Operators, not consultants.
Most firms sell you a plan. We are the team that executes it, in the room, from month one.
Moving Asia from strategy deck to P&L.
More on NO BS ↗
NO BS is a sales execution firm that helps enterprises build pipeline and close deals across APAC.
We don't advise from the sidelines or theorise about markets, we work in them: running outbound, winning meetings, hosting sales conversations, building pipeline, closing deals and learning directly from buyers.
Yuri Bhanage, CEO
Led by CEO Yuri Bhanage, who brings 15+ years of hands-on sales experience in Asia, across SE Asia, China, India and the US, from Fortune 500 to seed-stage startups. Selling to enterprise clients like AIA, Accenture, EY, KPMG, Braze, Almosafer, American Express and New Relic. Connect on LinkedIn ↗
Most relevant here, Yuri has run outbound sales motions directly for an AI platform (ByteDance's BytePlus, into founders and CTOs) and sold to financial services and enterprise buyers (AIA, American Express, Accenture), so the bank and insurer buyer is familiar ground.
Rahul Gokhale, Director
Brings a senior operating perspective from large, complex organizations, with leadership roles at Microsoft, Zendesk, KPMG, Deloitte and Korn Ferry, the Microsoft and Zendesk years putting him in the enterprise and customer service software world ElevenLabs' buyers live in, across customer success, partnerships, transformation and leadership. Connect on LinkedIn ↗
Case studies
ByteDance
30 meetings in 3 months with founders and CTOs for the BytePlus AI product, 5 progressing to POC stage.
WhyQ
Built an outbound enterprise sales motion from scratch, leading to a US$200K+ enterprise deal closed in the first 3 months.
Serious Fluence
50 meetings in 3 months with senior B2C marketing leaders from the likes of Google, Airwallex, Samsonite and Estée Lauder.
Why NO BS
Results from month one
Outreach, meetings and pipeline building from day 1, landing in the first month, not after a long ramp.
Enterprise access, without the overhead
Reach the top levels of the enterprises you want, without investing millions in a market-development team to get there.
Results that count, not theories
Meetings, opportunities and deals, tracked by name. Not market theories or a strategy deck that sits on a shelf.
What we'd need from you.
We can get into a lot more detail from here, but four questions first.
- Do the projected outcomes align with your targets?
- What questions do you have on our approach?
- How big a priority is this for you?
- What budget can you allocate to achieve these outcomes?